Once upon a time, there was a very tried and true cinematic rule that moving images were only meant to be captured and consumed in a horizontal format. The advent of the smartphone combined with social media changed all that and now there are many platforms (such as Instagram Stories and Snapchat) that demand a vertical screen.
In a video from Creative Review, producer Mark Lautman from Intermission Films reviews three methods for reformatting horizontally-shot videos to become dynamic promotion material on vertical platforms.
Read more: Vertical Video: Creative Tips from Quentin Jones
