TIME’s upcoming immersive project The March will bring Dr. Martin Luther King Jr.’s iconic “I Have a Dream” speech to virtual reality for the first time.
Through the use of groundbreaking room-scale, interactive technology, The March will offer audiences an unprecedented opportunity to experience the historic 1963 March on Washington for Jobs and Freedom and Dr. Martin Luther King Jr.’s iconic speech from several points of view in virtual reality.
The project will be a life-like and realistic rendering of a human performance in VR to date, blending advanced VR, AI, film production processes, and machine-learning techniques. It will executive produced by Viola Davis and Julius Tennon through their production company, JuVee Productions.
“We at JuVee are committed to using all forms of art to disrupt, to wake up, to connect and to evoke empathy. The intimacy and immediacy of VR has the power to do just that… and, in addition, to transport,” said Davis and Tennon. “It has been an honor to partner with TIME and IPM/King Estate to use this innovative technology to be present at one of the most important moments in history. We believe it will be a catalyst for change, both educationally and personally. This will be in the lexicon of our legacy.”
The project will be presented as an experiential exhibition that will travel to select museums and cultural centers across the country in 2020, beginning with its debut at Chicago’s DuSable Museum of African American History in February.