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Snell Adds ‘4K Functionality’ As Standard Feature to Its Products

‘Time is right’ to help facilitate the transition to 4K in broadcasting

The Snell Group, a producer of digital media technology for broadcasters, says a range of its products will now have 4K-functionality as a standard feature at no additional charge.
Integrated 4K-UHDTV distribution and routing are key to maintaining a reliable and efficient workflow in the emerging 4K-UHDTV production environment, according to Snell.
The products in which 4K-functionality will be available include select routing switchers, fiber infrastructure and the Kahuna 360 multi-format production switcher, which now enables users to mix and match any combination of SD, HD, 1080p and 4K sources seamlessly in the live production environment, Snell says.
“Although the market for 4K production is limited today, we believe the time is right to help facilitate this transition,” said Robert Rowe, Snell’s chief technology officer. “Users with requirements for 4K work can begin immediately, at no extra cost,” he added.
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