South African artist William Kentridge has worked together with fellow South African video editor Janus Fouché to bring his art to the billboards of Times Square.
As part of Times Square’s long-running Midnight Moment series, Kentridge’s To What End? will be running for three minutes every night through the month of December. To What End? features Kentridge’s hand-drawn imagery of trees, leaves, birds, Rorschach-like blots, and Sybil from Roman mythology. Text runs across the imagery as well, taken from the libretto of Kentridge’s opera, Waiting for the Sibyl.
“Times Square is of course both wonderful and a complete nightmare of overload,” Kentridge tells The Art Newspaper. “It’s kind of the deep soul of late capitalism. And it’s interesting to do a little bit of brain surgery there.”