Apple continues its long relationship with U2, this time by co-producing a virtual reality experience tied to the band's music video for "Song for Someone." An Apple Music branded bus called "The Experience Bus" will tour with U2 and allow fans to see the 360-degree video with other fans. The video is also available on the Vrse app.
Writes TechCrunch, "The music video itself incorporates 360 footage of a jam session from the band onstage as well as scenes from other musicians all across the world playing instruments in their apartments and homes. It’s a pretty classic, if not above-average, VR experience, but is made far more interesting by the Apple Music branding featured at the beginning of the video."