Co-created by TIME’s Mia Tramz and immersive storyteller Alton Glass, with executive producer and narrator of the project Viola Davis, “The March” features a realistic recreation of a human performance in virtual reality—through advanced VR, AI, film production processes, and machine-learning techniques.“The March” debuts as an experiential exhibit on February 28, 2020 at the DuSable Museum of African American History in Chicago, IL, the first independent African American history museum in the country. The exhibit will run until November 2020.
“Chicago has always been an epicenter of civil rights leadership, and the DuSable Museum of African American History is proud to be the premier location for ‘The March,’” said President and CEO of the DuSable Museum Perri L. Irmer. “To be able to experience Dr. King’s 1963 March on Washington in this state-of-the-art virtual reality exhibit is an amazing opportunity, especially for our young people to connect with the civil rights movement and inspire our ongoing pursuit of social and racial justice that is still a hard fought battle—even today.”
“‘The March’ is a very ambitious project that was over three years in the making,” explains Tramz, TIME’s editorial director of enterprise and immersive experiences. “We, along with our production partners, are proud to bring this immersive, educational exhibit to visitors, who will be able to experience this iconic moment in history firsthand.
“The first exhibition of ‘The March’ at the DuSable Museum will allow visitors of all ages to powerfully witness and participate in history first-hand, like never before,” Tramz continues. “The March provides an educational and historically accurate experience through the use of the most ambitious and complex VR techniques to date, while also introducing the next generation of creators to immersive technology.”
To create “The March,” TIME Studios partnered with the Emmy Award–winning V.A.L.I.S.studio, Verizon Media’s Academy Award and Emmy-nominated immersive media studio RYOT, Academy Award-winning visual effects and immersive studio Digital Domain, award-winning JuVee Productions. CAA orchestrated the deal on behalf of clients RYOT, TIME, and Viola Davis, and also serves as strategic advisor on the project. In addition to Viola Davis and Julius Tennon of Juvee Productions, Executive Producers for the project include Tramz and Orefice of TIME Studios, Peter Martin of V.A.L.I.S.studio, Jake Sally of RYOT, Guru Gowrappan of Verizon Media, and John Canning of Digital Domain. Ari Palitz of V.A.L.I.S.studio is lead producer of the project. Dr. Karcheik Sims-Alvarado is the project’s historical advisor.