An immersive, 4D lunar gravity virtual reality (VR) experience, “A Moon for All Mankind” (AMFAM) was developed by Samsung and NASA. Using the Samsung Galaxy S9+ and Samsung Gear VR powered by Oculus, users immerse themselves in a visual and physical VR experience that accurately recreates a fictional moon mission.
The AMFAM VR content was produced by Samsung together with creative agency, Iris. To develop “A Moon for All Mankind,” Samsung’s design team collaborated with the team at NASA’s Johnson Space Center in Houston behind the Active Response Gravity Offload System (ARGOS) to create a VR experience which mapped to the actual partial gravity experience of walking on the moon. (ARGOS is used to train astronauts to operate in low gravity environments.)
Users experience a full space mission, including a briefing and details about how astronauts move on the moon. Then they will step into a flight suit and harness, wearing a Gear VR headset, to experience the lunar mission in the gravity offload rig, feeling what it’s like to walk on the moon. The Gear VR headset provides users an untethered and immersive VR experience. The Gear VR headset uses dedicated sensors and a wide field of view to help consumers fully immerse themselves in the experience of walking on the moon.
“Starting this year, we will celebrate the 50th anniversary of the Apollo Program that landed a dozen Americans on the Moon,” says Sean Carter, Strategic Partnerships at NASA Johnson Space Center. “With VR experiences like the one Samsung has developed, we are working to make lunar missions accessible to the public and are excited to inspire the next generation of astronauts.”
The AMFAM experience will be open to the public starting through July 2019 at Samsung 837 in New York City’s Meatpacking District.