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7 Tips to Improve Video Workflow

Streamlining how you work

Workflow diagram

In government, video is transforming how organizations communicate, get their messages out to the public and train staff members. Advances in camera technology, including the capture of more pixels and more frames per second, and the use of more cameras for any given production are making it easier than ever to create and distribute compelling video content. Nevertheless, producers still face challenges in establishing smart, efficient and streamlined file-based media workflows to support these processes. Below are Quantum’s recommendations for building effective video workflows to meet the rising demand for government video.

1. Think Workflow, Not Storage

Storage must integrate well with the asset managers and editing applications, from ingest to edit to mastering to delivery to archive, and it must provide access to files in a way that supports seamless collaboration among creative professionals, as well as the many inputs, applications, formats, devices, and destinations involved from start to finish.

2. Address Anywhere, Anytime, Anyplace Media Consumption

Because media is being consumed on billions of connected devices ­— smartphones, tablets, laptops, and televisions — everywhere, all of the time, content creators must have the capacity to provide content in a broad array of formats and the ability to embrace new formats as they emerge.

Much video today is recorded on SD cards and other removable media.

3. Reuse, Repurpose, Recycle

Because much video today incorporates newly ingested video clips along with older footage or b-roll content, fast access to a shared archive is essential to rapid turnaround of new content. In fact, the value of archived content depends largely on how quickly and easily content creators can access and re-use its contents.

4. Drive Attention with High Production Values

The increased resolution of today’s digital cameras and ready access to affordable yet robust editing tools have led to much-improved production values and better-quality storytelling — even on YouTube — while improved displays have enhanced the viewer experience. To meet rising expectations with respect to resolution, storytelling, and production values, content creators must work with storage infrastructure that can support more demanding media workflows, as well as the tremendous jump in data that comes with working in 4K and beyond.

5. Don’t Let Infrastructure Limit Workflow

When infrastructure and storage systems limit how – and how quickly – creative teams can work, the resulting lack of speed and efficiency can cost the organization time and money. Most important is that infrastructure not impede the critical real-time activities that drive post-production.

6. Focus on Access to Data, Not Storage

The quality of video storage infrastructure is evident in how well it provides fast, reliable and consistent access to data, a fundamental aspect of virtually every key task in post-production.

7. Plan Storage Carefully

Maintaining a smooth, efficient media workflow is paramount, and carefully considered storage infrastructure is critical to the success of that workflow, as well as the organization’s ability to maximize its use and re-use of stored assets. The failure of storage to deliver data reliably can lead to larger breakdowns that make it difficult or even impossible to create and deliver content.