W Magazine Launches Layered Katy Perry AR Experience

The collector's issue features cinematic, 3D visual effects, and AR-enhanced imagery and videos, which appear to leap off the page when viewed through the app.
Author:
Publish date:

The Mill teamed up with

W

 magazine and Steven Klein to launch an augmented reality experience bringing the

W

September 2017 collector's issue to life with a three-dimensional, "talking cover, as well as a series of short films, interactive features, and AR-enhanced fashion portfolios, produced by

The Mill

.

The cover, featuring Katy Perry, was conceptualized and shot by Steven Klein, who also directed the star as part of the AR experience. 

W

's collector's issue features cinematic, 3D visual effects, and AR-enhanced imagery and videos, which appear to leap off the page when viewed through the app. Readers can activate content from the cover and four of the magazine’s features and portfolios using

W

’s Beyond the Page app, which was developed by The Mill. The app is available for download, for iOS and Android. To read more,

click here

. To download the app,

click here

.


The Mill Teams Up With W Magazine and Steven Klein for Augmented Reality Experience

W Magazine Brings Katy Perry's World to Life With First Augmented Reality September Issue

How to Make Katy Perry's September Cover Come to Life With W's Augmented Reality App

Step Into the Future with W's September Issue, Starring a Defiant Katy Perry

Katy Perry Recites Camus for W Magazine’s September Issue

W Magazine Shows How Fashion is Embracing Augmented Reality

Katy Perry Comes To Life in W Magazine AR Cover

Related

InSync-FrameFormerScreenshot

InSync Technology at the 2019 NAB Show

At the 2019 NAB Show, InSync will announce availability of the new FrameFormer plug-in for Adobe Premiere Pro for macOS. This addition to the range provides further flexibility and options for deploying FrameFormer.

BlackBox-Emerald_4KReceiver

Black Box at the 2019 NAB Show

At the 2019 NAB Show, Black Box will showcase products across its high-performance Emerald™ unified KVM (keyboard, mouse, video) portfolio and will unveil a new offering that enables even greater flexibility in establishing agile remote desktop connectivity. The Black Box booth, SL12716, will feature demo areas dedicated to Emerald KVM solutions that address the need for convenient and intuitive real-time access to multiple computers from multiple locations, whether across rooms, floors, buildings, sites, or even cities. Black Box offers consultation and design services along with every solution delivered, and the company's representatives at the 2019 NAB Show will highlight complete IP-based and 4K AV visualization and distribution solutions tailored to the unique requirements of modern control rooms, post and media productions, and broadcast playout environments.

Yamaha_UC_CS-700-App

Yamaha UC Brings IT-Ready UC Solutions to IT Partners France

Yamaha Unified Communications will demonstrate its broad portfolio of unified communication solutions (UC) in stand E67 at IT Partners France, March 13-14 at Disneyland Paris. Strengthening enterprise UC strategy through simple deployment and management while delivering best-in-class collaboration experiences, the company will feature its portable YVC-200 speakerphone for on-the-go conferencing, along with the CS-700 Video Sound Collaboration System for huddle rooms and the Yamaha YVC-1000 conference phone.