As consumers of programming content, we have been trained to accept varying levels of video quality depending on the situation or the device we're using. If an event is compelling enough, most of us won't hesitate to watch content captured by a cell phone, even if the images are dark and grainy.
Enterprise video recordings have value. Whether they are live events, streamed events, or content that needs to be packaged in some form for later consumption, it is important that the content can be indexed, searched and found.
Consumer brands are different. Take national television commercials, for which corporations have shelled out lots of money to achieve the highest possible production values. Automobiles look sporty and fast, but safe. Food looks appetizing and irresistible. But video in the corporate environment often demonstrates the exact opposite, with shoddy production values, overexposed subjects, muddy audio, and inconsistent video quality below broadcast standards. Since corporations are brands, why shouldn't they approach internal video productions with the same care and high-quality treatment as their advertising campaigns?
What elements need to be in place for enterprise video to measure up to the consistent quality and attributes of professional broadcasts? Enterprises want to start building a library of professional looking content that can be streamed live to internal or external sites or recorded for later use. At the same time, they don't want to incur the expense of hiring an internal staff with specific professional video or broadcast expertise; therefore, they need easy-to-use solutions that reduce operational complexity.
Pre- and post-event analytics dashboards enable best practices for provisioning resources and determining user behavior and content consumption attributes.
With these expectations in mind, the enterprise video challenge can be broken into five issues:
Capturing Content. Think about what's required to create great looking video. Lights, camera, audio, prompter, recorder, streaming unit and backdrops are the minimum. All those components must be reduced into a form factor that makes them easy to deploy, portable and easy to operate.
Scheduling the Broadcast Feed. Scheduling the broadcast should be as easy as possible; for instance, a simple user interface could provide a calendar motif that lets the operator choose day, time, duration and how the content will be used—live or on demand, for example.
VitecEV's Creative Studio captures, records and streams HD and 4K content.
Encoder and Decoder Device Routing. Once the broadcast feed is scheduled, automatic operations should manage the devices to send and receive the feed, with an encoder linked to a decoder regardless of the destination, network or distance. Quality of signal (QoS), latency compensation, bandwidth management and security of the signal path must be present without the need for human intervention.
Pre- and Post-Event Analytics. Both before and after the transmission of content, adjustments may be necessary. Were there more dropped packets than usual? How much retransmission of those packets was necessary? Where was the geographic concentration of the viewers?
Archiving the Content. As is certainly the case with high-budget national commercials, video created in the enterprise is valuable. An easy-to-navigate asset management system is a requirement.
Enterprises are seeking to up their game for production of video such as business updates, product introductions, training and employee communications. The good news is that the emergence of solutions, such as VitecEV's Creative Studio, is making it easier and more cost-effective for enterprises to produce broadcast-quality video for both internal and external audiences.
Tom Ohanian is vice president of product development and product marketing at VitecEV.