Accenture's latest Digital Consumer Survey found that consumers who said they prefer watching TV shows on television sets went from 52% last year to 23% this year. Meanwhile, a preference for watching on a laptop or desktop is up to 42% from 32% and on a smartphone is at 13% compared to 10%.
"The dominance of the TV set as the undisputed go-to entertainment device is ending,” said Gavin Mann, global managing director for Accenture’s broadcast business. "While a great number of people still watch plenty of TV shows on TV sets, our research uncovers a rapid acceleration in their preference for viewing on other digital devices – especially laptops, desktops and smartphones.”
Read the full story here on Digital TV Europe.