Live OTT Viewing Expected to Eclipse Broadcast TV in Five Years: Survey

Author:
Publish date:

Viewing hours of live OTT video is expected to overtake traditional broadcast TV, according to hundreds of industry pros who participated in a survey/study by Level 3 Communications, Streaming Media and Unisphere Research.

The 2017 edition of the annual OTT Video Services, based on answers from 486 “media industry professionals” (with 70% based in North America, 16% in Europe, 9% in Asia Pacific and 5% from South America), found that nearly 70% believe that OTT will cross that threshold no later than 2022.

The study also asked about the technical challenges faced by live-linear OTT services (see chart), and the most popular response, at 26.8%, was quality of service/quality of experience, followed by local ad insertion (14.5%), content security (13.3%) and network DVR/catchup services (10.3%).

“Engagement,” at 22.7%, was viewed as the most key performance metric used for OTT business decisions, followed by buffering (20.3%), latency/jitter (15.7%), abandonment rate and bitrate (time-weighted) (both at 14.2%) and video start failures (13.1%).

Notably, linear channel OTT content was rated as very important to OTT business plans by 42% of respondents, ahead of per-event and VOD content.

Respondents also offered insight on content delivery network strategies. About 47% said they use a multiple-CDN approach, up from 40% in last year’s study, and 30% had a single-CDN strategy, and 22% operated their own internal CDN.

“In-house CDN delivery presents a challenge for pure-play CDN companies, as they lack the ability to sell basic services such as IP transport that traditional telecoms can use to offset the cost of their CDN infrastructure,” the study  explained.

About half said they plan to offer both High Dynamic Range and High Frame Rate formats, with one-third saying they were uncertain about 4K or had no plans to support 4K.

Some 47% said they are not considering VR-focused video, but more than half said they are actively researching it, plan to launch a VR video service soon, or have launched on already.

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.