CNN’s strategy to offer 10 minutes of its live feed for free daily on its apps before asking users to authenticate with their pay TV credentials is paying off. The network is seeing daily conversion rates that have gone as high as 29%.
“It’s about removing as many obstacles as possible that exist between us and our users,” said Alex Wellen, chief product officer at CNN, tells
. “That will ultimately showcase the value proposition of being able to watch live TV across multiple devices.”
Read the full story