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Big Data and VR Will Change the Television Landscape

CED Magazine’s Alain Nochimowski writes a piece examining the effect that big data and VR/360-degree content will have on television.

He writes, “The TV viewer experience is changing rapidly, and operators are being called to deliver higher resolution video, on a variety of devices, as well as explore next-generation technologies like VR. As the TV experience becomes more immersive in nature, operators will have a massive amount of data at their fingertips. How they manage that data will impact whether or not they’re successful at meeting the demand for a TV experience that is personal and contextual. Traditional business models may need to be replaced, along with content protection and viewer privacy schemes. Only then can pay TV operators truly monetize upon the paradigm changes that are taking place.”

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