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Snapchat and Turner Partner for March Madness Live Stories

Snapchat is kicking off its two year sports deal with Turner with Live Stories centered around March Madness.

Explains

The Drum

, “For March Madness, Snapchat will create ‘Our Stories’ during the three weeks of gameplay and will show live content from the games themselves, as well as around the country at the participating colleges. Through this Snapchat ‘Live Story’ creation, Snapchatters will have ‘the opportunity to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the real story, straight from the fans and people at the event.’ Through this creation, fans will have access to official brand marks, scenery and more as they Snap the events.”

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