Content creation studio
has teamed with Netflix and agency Doner LA to create an interactive video billboard campaign for
Santa Clarita Diet
, the streaming service’s new horror-comedy series.
The billboards, or “thrillboards,” for which LOGAN shot all content, feature series stars Drew Barrymore, who plays a flesh-eating zombie, and Timothy Olyphant. The actors interact and move seamlessly through several videoboards as Barrymore tracks down her latest snack while Olyphant, her husband, tries to hold her back.
The promotion has run on videoboards in New York’s Times Square, Los Angeles’ LA Live and Toronto’s Yonge-Dundas Square.
Watch it in action below.