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IMAX Opens First VR Experience Centre

The first IMAX VR Experience Centre has opened in Los Angeles. The center is designed to be a movie theater of sorts for VR experiences, giving customers the equipment and space to try out a myriad of virtual reality experiences.

The lobby of the IMAX VR Experience Centre is set up like a cross between a movie theatre and a Starfleet doctor’s office,” explains Road to VR’s Noah Nelson. “There are video poster walls displaying ads for the various experiences, a showtimes board showing what is available, a couple of ticket salespeople and two rows of cushioned benches arrayed behind a decorative wall and in front of two video monitors. Those monitors play the orientation video for the newbs.”

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