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Inside the Robust, Interactive Advertising Campaign of FX’s ‘Legion’

Advertising Age takes a look at the robust, interactive advertising for FX’s new X-Men spin-off Legion. Besides a swarm of high-profile television spots, the campaign includes AR-activated outdoor billboards, interactive online videos, Instagram puzzles and more.

“We want you to have an interactive experience whenever and wherever you come across the advertising,” says Lance Reiss, senior-VP of marketing at FX Networks.

Read the full story here.