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Exclusive ‘Planet Earth II’ Series Coming to Snapchat

BBC Worldwide has partnered with Snapchat to create an exclusive show for Snapchat Discover featuring never-before-seen footage and narration from its Planet Earth II documentary series.

Each Snapchat episode will be 6-8 minutes in length and will premiere the day before the American airing of the show on BBC America (which premieres on February 18th). The episodes are made exclusively for Snapchat’s vertical video format.

“Through this partnership we’re collaborating with Snap to take a truly digital-first approach to landmark natural history — exclusively for this innovative mobile platform,” Tim Davie, CEO of BBC Worldwide, tells Variety.

Read the full story here.