Tyler Hurd’s virtual reality music video “Chocolate”–premiering at Sundance–lets users inhhabit a robot, dance with psychedelic kittens, and even shoot metallic cats from their hands.
Writes Road to VR’s Ben Lang, “Immersed in all the action (literally the focal point of the whole setup), it’s hard not to want to clap your hands to the beat and groove with the dancers. Chocolate feels like a success in that it got me moving, kept my attention for the three minute song duration, and now I’m bumping to the original track as I write this article. But I’m excited to see Hurd and other pioneering VR music video directors take the interactivity to the next level.”
“Chocolate” is designed for the HTC Vive and Oculus Rift and expected to release in the first half of this year.
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