Meta is debuting a new augmented reality called The Journey to the Center of the Natural Machine at the Sundance Film Festival’s New Frontiers experience. The narrated experience lets two users interact with the same hologram of a human brain while a narrator explains how the miraculous organ works.
“This is the first time that you have an immersive augmented reality experience where multiple people can see and touch holograms together—it’s the first time we’re aware of that immersive AR has been used for storytelling,” Ryan Pamplin, Meta’s VP of sales & partnerships, tells VRScout. “I think what this really points to is the future of how things will be presented—for entertainment of course, but also for so much more: the way we work, the way things are designed and manufactured…really every facet of life that involves a digital device will be impacted by this.”
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