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How VRScout Pulled Off the First 360-Degree Presidential Address

On January 10th, VRScout helped pull off the first Presidential address in 360 degrees when it live-streamed President Obama’s farewell address. It was also the first 360-degree video simulcast to Facebook, YouTube and Periscope.

In a a post, the company details how they pulled the project off–from pre-production, to camera placement, to encoding and distribution.

They write that one of their key takeaways was the importance of camera placement. “It’s something you’ll hear from anyone shooting events in 360°. Most of the people you’ll come across won’t understand the importance of placing cameras in the middle of the action. They’re used to working with cameras that zoom, not ones that see all around from a fixed perspective. In early conversations with the White House, we asked for at least one of the cameras to be placed within 12 feet of the President. Once we landed in Chicago, it was a constant effort to maintain compelling angles as secret service and other departments worked to keep the press in the press section. Ultimately, we were very fortunate to be the only media company granted access inside the seating area.”

Read the full story here and watch the speech in 360 degrees below.