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Fox Sports Will Live-Stream Super Bowl with Dynamically Inserted Local Ads

Fox Sports will live-stream the Super Bowl and the halftime show this year along with local ads which will be dynamically inserted based on a viewer’s location. The live-streaming is available for free to everyone on the Fox Sports Go app and won’t require pay-TV credentials.

“Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan,” Eric Shanks, Fox Sports president, COO and executive producer tells Variety.

Read the full story here.