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Report Finds 93% of All Video Is Still Consumed on Linear TV

The Video Advertising Bureau has released a video replay of 2016 filled with interesting stats about linear TV, streaming, and more over the past year.

The report finds that 93% of all video is still consumed on linear TV and only 6% of the population account for 87% of all streaming. Meanwhile, those streamers still watch 4 hours of linear TV a day.

Watch below.