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GE and Here Be Dragons Launch VR Science Series

"Imagination at work goes all the way through to how we think about that as well. Is the medium as important as the message? Absolutely it is."

GE has launched a brand new five-part VR series with Here Be Dragons that lets people experience cutting-edge tech for themselves. The first film “Hello Robot” is now available on the Within app.

“Imagination at work goes all the way through to how we think about that as well. Is the medium as important as the message? Absolutely it is,” Alexa Christon, GE’s head of media innovation, told Adweek. “I think the industry is in a really interesting place where experience is becoming really paramount piece. Experience and experiential is becoming really paramount of how a brand shows up.”

Read the full story here.

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