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Virgin Created a 60-Second Live Commercial from 18 Locations

This past September, the UK’s ITV ran a full 60-second commercial for Virgin Holidays beamed in live from 18 locations all around the world.

As RedShark News explains, “Technically, the spot was achieved following six months of planning, a 90-person ground crew and a dress rehearsal the day before wrangled by director Simon Ratigan. Having considered satellite and fiber connectivity to bring the live images back, ITN Productions used LiveU’s portable cellular transmission kit LU200 for 15 of the 18 locations. The units were chosen, according to ITN, for flexibility, reliability and cost reasons.”

Watch the spot below and read more here.