Mobile Will Dominate in 2017 - Creative Planet Network

Mobile Will Dominate in 2017

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Josh Ong of Cheetah Mobile provides his tech predictions for 2017 on SocialTimes.

He writes, "2017 is the year, after all, when mobile ad revenues are projected to eclipse their counterpart on desktop. Mobile is also expected to consume about three hours per day of the average consumer’s time. There are other things happening in the advertising world, of course, but mobile will continue to be the focal point of all the action. As tools and data improve, marketers will aim to capitalize on the intimate nature of mobile as a medium. With a much closer read on consumers’ activities and desires, this will be a new landscape for marketers."

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