BBC’s Planet Earth II has released a companion augmented reality experience in partnership with Blippar.
Users use the Blippar app to scan 19 everyday objects (like shoes, apples, eyeglasses and more) to unlock short AR experiences that tie back to the nature documentary.
“We’re very excited to be partnering with BBC Worldwide to bring the wildlife closer to everyone,” said Ambarish Mitra, co-founder and CEO at Blippar. “AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling. This campaign is a perfect example as it extends the experience beyond the documentary by gamifying it and bringing the wildlife to people wherever they are.”
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