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Twitter’s Live-Streaming Integration Projected to Increase User Engagement

Twitter’s recent integration of live video directly from its app should increase user engagement.

Writes the Trefis Team on Forbes, “By allowing users to broadcast videos directly from its app, Twitter has taken a crucial step to make its platform easier for sharing live videos, which can also be re-shared just like a tweet. This should increase video traffic on its platform. However, given the intense competition from Facebook, it remains to be seen whether this will impact user engagement significantly.”

Read the full story here.