Nieman Journalism Lab's Ståle Grut stresses the importance of high-quality VR experiences, even as journalists are still in the experimentation stage.
He writes, "After spending countless hours of watching VR and 360° content the last years, it strikes me that too many journalistic endeavors lack the key ingredients of good stories and good storytelling — which is quite an amazing feat for a profession built around the two...That initial rush to dive into VR now verges on parody. As more low-quality experiments are created and distributed to the public, the medium loses its power and the media loses its credibility. The story is lost when technology has taken its place. That is why I would encourage more journalists and media organizations to take a look at how the BBC is approaching VR and 360° experiences. There’s a lot to learn, not just from their final products, but also in their underlying thinking. Experiencing the story has been at the core of the BBC’s use of VR. They stress presence as a key to success. If you are in a forest, it’s about the wind in the trees, the cracking branches, and the trickling water."
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