VR Series Brings the Nation's National Parks to Everybody

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As part of President Obama's Every Kid in a Park initiative, agency Sub Rosa, Jaunt, The North Face and Civic Nation partnered up to create a series of VR videos that explore the nation's national parks.

"Every Kid in a Park was initially born out of the desire to really look at the national parks in a different way in its centennial year, and think about how we might spur more youth engagement," Sub Rosa CEO Michael Ventura tells Adweek. "There's a lot of science that says the more younger kids are able to engage in the outdoors and in nature, the more likely they are to grow up to be more civically minded people."

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