Wochit has released its 2016 State & Future of Social Video report, with a look at the trends that steered online video this year.
Wochit notes the dominance of social video and snackable content, the emergence of Facebook Live and Snapchat as the year's biggest game changers, and the platformization of video.
They write, "2016 was a big year for online video, with nearly every media trend resulting in even greater demand. It’s now abundantly clear that publishing brands can no longer ignore video. In fact, it’s become an imperative for media companies and essentially every other content creator to make video a fundamental part of their overall business strategies."
Download the full report here.