Why Live-streaming Is Still Not Ready for Primetime

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Live-streaming content, like major sports events, is becoming more commonplace than ever. But the thought that digital consumption will fully replace cable and TV subscriptions is still far off, in part because the infrastructure to support all of the streams is still not up to par.

“Live streaming is not ready for prime time and there's no expectation that will change anytime soon,” Phillip Swan, editor and publisher of TVPredictions.com, tells Forbes. “When a relatively large number of people decide to watch a live stream at the same time, it can put a significant strain on the systems delivering the data. This can cause the video content to slow or shut down completely, leaving viewers either without a picture or unable to log in.”

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