Inside Snapchat's Radical and Novel Approach to Social - Creative Planet Network

Inside Snapchat's Radical and Novel Approach to Social

Publish date:

The New York Times's Farhad Manjoo writes an in-depth article on the history of Snapchat and how its functionality--which differs greatly from other social media networks--is revolutionizing the platform.

He writes, "Snap, which is based far outside the Silicon Valley bubble, in the Venice neighborhood of Los Angeles, is pushing radically new ideas about how humans should interact with computers. It is pioneering a model of social networking that feels more intimate and authentic than the Facebook-led ideas that now dominate the online world. Snap’s software and hardware designs, as well as its marketing strategies, are more daring than much of what we’ve seen from tech giants, including Apple. Snap’s business model, which depends on TV-style advertising that (so far) offers marketers fewer of the data-targeted options pioneered by web giants like Google, feels refreshingly novel. And perhaps most important, its model for entertainment and journalism values human editing and curation over stories selected by personalization algorithms — and thus represents a departure from the filtered, viral feeds that dominate much of the rest of the online news environment."

Read the full story here.