White House Comes to Life in AR Holiday Greeting Card

Publish date:

Nexus Interative Arts has created an AR holiday greeting card for the White House.

By downloading the free app "1600" and turning their camera on the back of a dollar bill, users can see a cheerful animation emerge depicting a year in the life of the White House, from press conferences to the Easter egg roll and beyond.

“We think this digitally innovative experience is a fitting collaboration to mark the end of the Obama administration that has sought to engage the tech community in government at an unprecedented level," says Nexus Studios ECD and co-founder Christopher O’Reilly.

Read the full story here on Creative Review.



Immersive Digital Experiences Alliance (IDEA) to Create Specifications for Next-Gen Immersive Media, Including Light Field Technology

The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members, including CableLabs®, Light Field Lab Inc, Otoy, and Visby, created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.


NextRadioTV Deploys Extensive MediorNet Routing Solution From Riedel Communications

NextRadioTV has deployed a large-scale MediorNet real-time signal network from Riedel Communications to serve as the backbone for the broadcaster's brand-new audiovisual infrastructure. The 204-node MediorNet system has been installed in the new NextRadioTV facilities on the Paris campus of the Altice Group, which acquired NextRadioTV in 2016, to support signal distribution, routing, and processing over a single decentralized real-time network.