Shell Launches Interactive Music Video on Snapchat

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Gas company Shell has released an interactive #makethefuture music video starring Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade on Snapchat. The video allows users to remix the song "The Best Day of My Life" all while learning about new, sustainable energy choices.

Explains Adweek, "A Snapchat user can switch between the six artists as they sing the tune—an experience that is designed to create a personalized soundtrack. The user can also tap the video to engage animated elements that represent Shell's #makethefuture bright energy ideas, including concepts like recycled coffee beans, windmills on busy roads and gravity employed to generate off-grid electricity.  

The video appears via Snapchat's Snap Ads.

Read the full story here.

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