Madrid-based strategic communications agency Llorente & Cuenca delves into how brands have already harnessed the power of VR and why.
They write on Holmes Report, "Virtual reality enables to do something that could not be done before: demonstrate instead of promising by allowing consumers to experience first-hand their corporate narrative. It is precisely this imaginary effect that virtual reality offers to those in charge of major brands, and they are putting it to use. This way, companies have acquired a powerful tool: an empathy machine. Different companies have already put this into practice: Coca-Cola, Audi, Under-Armour or Inditex."
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