Study: Mobile Viewing Tops 200 Hours a Year

Author:
Publish date:

Here’s another big, round figure to link the continuing shift toward mobile viewing: 200. That’s the number of hours per year, on average, people spend viewing video on mobile devices, according to a new study from Ericsson.

The study—the ConsumerLab TV & Media Report—also finds that the weekly share of time spent watching TV and other forms of video on mobile devices has surged 85 percent in the last six years.

But mobile viewing is helping to expand the overall viewing pie. The study, based on 30,000 interviews collected from individuals in 24 countries, says mobile usage has driven overall TV and video viewing up by an additional 1.5 hours per week. However, that same rise has spurred a decline in “fixed screen” viewing of 2.5 hours per week.

This mobile viewing climb has made consumers more sensitive about data usage. With an apparent nod to optional zero-rated services like T-Mobile’s “Binge On” offering, 40 percent say they are “very interested” in mobile data plans that include unrestricted video streaming.

The study also shines the light on increasingly popular VOD services, as total viewing time of on-demand content has jumped 50 percent since 2010. Notably, 37 percent embrace binge-watching, defined as watching two or more episodes of the same show in a row on a weekly basis. More than one-fifth of those surveyed said they binge-view on a daily basis.  

Related

VITEC_EZTV_Soccer_collage

VITEC Streamlines IPTV, Digital Signage, and Video Wall Workflows at ISE 2019

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced it will showcase the latest capabilities for its award-winning EZ TV IPTV & Digital Signage Platform at ISE 2019 on Stand 14-M200. The chosen solution for sports and entertainment venues, enterprise, government, and military agencies in Europe and the U.S., EZ TV's comprehensive feature set enables any organization to centrally manage and stream HD, low-latency, in-house feeds and TV channels, as well as create eye-catching digital signage and video walls for distribution to any displays through a facility.

Shiyan Daily Builds New 4K OB Van with Blackmagic Design Cameras and Switchers

Shiyan Daily Builds New 4K OB Van with Blackmagic Design Cameras and Switchers

Blackmagic Design today announced that Shiyan based Shiyan Daily Media Group built a new 4K OB van using URSA Broadcast and URSA Mini Pro cameras, as well as a number of other Blackmagic Design products to provide a 12G-SDI 4K workflow. The new van continues the Shivan Media Group’s move from traditional print coverage to becoming a full digital media organization.