Framestore Uses 'Fantastic Beasts' VFX Assets for Experiences Beyond the Film

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Warner Bros' Fantastic Beasts and Where to Find Them comes with an array of multi-platform experiences, including a VR experience, mobile game, Twitter emojis and more.

Framestore co-founder William Sargent writes on Campaign about how planning in advance for using VFX assets in a multitude of ways ultimately helped save both time and cost

"Knowing we’d have high-end assets, like CG characters and photorealistic environments, at our disposal opened up a world of multiplatform storytelling potential, meaning we could investigate everything from augmented reality applications through to geocache hunts," he writes.

Read the full story here.

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