From viewer engagement to ratings assessment, SocialBarrel lists some of the ways that social media is changing the television viewing landscape.
They write, “In light of the new ways of consuming television – including streaming, recording, and illegal downloading – it is much harder than it once was for advertisers and networks to determine how many people are watching each show. Fortunately, social media has stepped into the gap that was once filled by Nielsen numbers. Additionally, social media has also affected television in other ways and below are some of the major effects social media has had on the TV broadcasting in the recent times.”
Read the full story here.