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HBO Hides Easter Eggs in ‘Westworld”s Immersive Site

HBO’s Westworld takes place in an A.I.-powered theme park where nothing is quite as it seems.

The show’s dedicated microsite looks like a booking site to the fictional theme park, but is filled with Easter eggs and hidden features if you know where to look.

Writes ProMaxBDA Brief, “Users that explore the site will find access codes to other pages that allow further participation (try ‘whitehatblackhat’), including an assessment form that will determine what type of character you should play while visiting the park.”

Read the full story here.

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