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MTV Creating Exclusive Shows for Snapchat

MTV International is creating three exclusive new shows for its Snapchat Discover Channel. Show Us Ur Phone will feature host Charlotte Crosby ambushing couples on the street and going through their phones. MTV Sex Squad will feature interviews and advice about sex and MTV Threads will feature interviews with musicians about their fashion.

“We have been on the platform since the beginning and our content has evolved a lot,” Joanna Wells, VP of of digital for MTV International, tells Digiday. “We’re now looking at engaging the audience by doing more recurring shows.”

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