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2.1 Million Tune In to Twitter’s Inaugural NFL Stream

Twitter’s first-ever live-stream of an NFL game last week brought in 2.1 million viewers, with an average viewing window of 22 minutes. 48 million tuned into the game on TV.

Explains the Wall Street Journal, “On the bright side, anecdotal evidence shows that viewers were generally pleased with Twitter’s stream of the CBS Corp. feed of the game between the New York Jets and Buffalo Bills…There was a slight delay between the CBS broadcast and the Twitter live-stream, but viewers largely complimented the high-definition quality of the game that appeared to stream for most without interruption. Football fans who otherwise wouldn’t have had access to the game gave a thumbs-up, and users who had forgotten they had Twitter accounts had a reason to come back.”

Read the full story here.