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How Museums Are Embracing Social and Digital Media

The Atlantic profiles how major museums are embracing and harnessing the use of smartphones in their institutions.

They write, “Accepting that cellphones are here to stay has led museums to think about how they can work with the technology. One way is to design apps that allow visitors to seek out additional information. The Brooklyn Museum, for example, has an app through which visitors can ask curators questions about artworks in real time. Museums including the Guggenheim and the Met have experimented with beacon technology, which uses Bluetooth to track how visitors move through galleries and present them with additional information through an app. Beacons have the potential to offer detailed histories about works, and directions to specific paintings or galleries.”

Read the full story here.

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