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Reel FX Teams Up with Luke and Andrew Wilson for 360-Degree Tour of Shinola

Reel FX enlists actor Luke Wilson to bring viewers along for an eccentric and at times amusingly clumsy tour of Shinola’s Detroit factory and offices in a new 360° video, produced direct-to-client. The piece is helmed by actors and directors Andrew Wilson and Luke Wilson and allows viewers to make their way through the factory of the upscale retailer of watches, bicycles and leather goods, taking in a full 360° view of the space as Luke Wilson guides them along. 

The Reel FX team worked closely with Andrew and Luke Wilson to unite the signature comedy style of the impromptu duo with the newfound 360° set space that comes along with VR. This allows viewers to interact with the Shinola space and staff while also taking in a bit of the company’s history. They utilized the new-to-market Nokia OZO camera, touted as the first VR camera purpose-built for professionals, making use of the real-time HMD monitoring to streamline camera placement and shot composition and make the most of their on-set time. This new technology, combined with Reel FX’s proprietary post production workflow tools, allowed for the team to spend their time on the creative process, rather than harping on the technical challenges that are often inherent in the emergence of VR filmmaking. The behind-the-scenes video takes a closer look into this process.

Shinola 360 Factory Tour | Behind The Scenes from Reel FX on Vimeo.