Directing collective Crowns & Owls create a tongue-in-cheek three-minute spy caper for fashion brand Ted Baker, executive produced by Guy Ritchie, no less.
The entire stylish film is shoppable when viewed on TedBaker.com.
“The interesting thing for us was the film is basically a neo-noir, set in the shadows of the fashion world and is very contrasty and moody, and we were [worried whether] the shoppable thing was going to work,” Crown & Owls tell Creative Review. “Are you going to see the clothes in all their glory, without compromising the drama a little bit? It was a bit of a fine line in that respect, especially from a cinematography perspective.”
Check out the YouTube version of the film below.