A new study from the Oxford University Reuters Institute for the Study of Journalism has found that social media has overtaken television for the first time as the primary source of news for 18-24 year-olds.
Explains Lost Remote, “28 percent of 18-24 year-olds say social media is their main source of news, compared to 24 percent who cite television. Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news. A lot of news sites are ramping up their development of video, betting on it as a growth strategy. Ad revenue is better on video. But the study finds the news audience isn’t so keen on seeing video. More than three-quarters still rely on text. Many find video inconvenient, with 35 percent citing pre-roll advertisements as an annoyance. News tends to be consumed at work—and the person in the cubicle next to you isn’t always thrilled to hear the full-blast volume of a Geico ad.”
Read the full story here.