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Nielsen Study Points to a Symbiotic Relationship Between TV and YouTube

A Nielsen study commissioned by Google indicates that YouTube and television may not be direct competitors, but more often an aid to drive viewership to the other.

“The notion that YouTube can bring new people into a show while also keeping current fans connected presents a big opportunity for both programmers, as well as advertisers, who seek to capture audiences whenever and wherever they watch premium content,” Jonathan Zepp, Google’s head of North American partnerships for YouTube, told Adweek.

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