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Harvard Experimented with Facebook Live and 360-Degree Videos and Here’s What They Learned

Harvard Medical School’s senior digital strategist Jay Shemenski writes up his lessons learned from experimenting with Facebook Live, 360-degree videos, and Snapchat geofilters.

He writes, “When considering new features or channels, social media marketers need to stay agile, take small risks, and monitor performance. Additionally, they should understand:

  • Which assumptions are being made
  • Why they’re looking to do it
  • What they believe their brand will get out of it based on past experience and measurement”

Read the full story here on Social Media Today.