Harvard Medical School’s senior digital strategist Jay Shemenski writes up his lessons learned from experimenting with Facebook Live, 360-degree videos, and Snapchat geofilters.
He writes, “When considering new features or channels, social media marketers need to stay agile, take small risks, and monitor performance. Additionally, they should understand:
- Which assumptions are being made
- Why they’re looking to do it
- What they believe their brand will get out of it based on past experience and measurement”
Read the full story here on Social Media Today.
