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Ford VR Experience Lets You Become a Race Car Driver

Ford has launched a new VR app with plans to roll out new content regularly, the first of which is an 8-minute look from the driver’s seat of the 24-hour car race, Le Mans.

“A lot of automotive manufacturers are just sticking a VR camera in a car,” says Erich Joiner of production company Tool North America to Adweek. “We wanted this to have more of a story arc to it, and pushed it to an experience where people felt like they went to this race in France.”

Read the full story here and check out the first 360-degree video below.

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